iCrea Fotografía

At iCrea Photography we specialize in portrait photography: images designed to show your best version with naturalness and personality. Based in the L'Eliana and San Antonio de Benagéber area, our approach is rooted in experience and sensitivity: we seek spontaneous, honest photographs that tell who you are, whether for personal, family or professional portraits. Behind the project are Franco and Lorena, a team with long-standing experience in studio work and teaching. Franco brings more than two decades of professional work in portraiture and advertising, while Lorena contributes her skills in production and creativity. Together they create a relaxed, safe environment where people feel comfortable in front of the camera, even if they are shy. Our philosophy is simple: the best photos appear when the client forgets about posing and enjoys the moment. How we work: we begin with a conversation to understand your goals — what you want to convey, the intended use of the images and the style you prefer — and we advise you on wardrobe and location. In the studio we control light and sets for classic, timeless portraits; outdoors we take advantage of natural light and local settings to capture more spontaneous images. During the session we maintain a calm pace, combining simple directions with natural situations to capture authentic expressions. We deliver images professionally retouched and provide access to a private gallery so you can select your favorites at your leisure. In addition to personal and family portraits — our core specialty — we offer corporate sessions and photos for CVs or LinkedIn as an additional service, with prior guidance to achieve a professional image consistent with your personal brand or company. We also promote learning through workshops and practical activities for those who want to develop their photographic eye; this complementary work is part of our commitment to making photography more accessible to everyone. If you are looking for a portrait in L'Eliana that combines technique, creativity and a human approach, iCrea Photography offers the portrait expertise you need, with the calm and care that turn a session into a memorable experience.