Lu Franco - Fotógrafa y publicista

I’m Luisa (Lu) Franco, a photographer and publicist based in Crevillente, and my specialty is professional portraiture. I combine training in communication with a creative eye to deliver photographs that not only show how you look, but who you are and what you want to convey. I work primarily with professionals and entrepreneurs who need a coherent, strategic image for LinkedIn, CVs, websites and social media. My approach is grounded in naturalness and connection: I aim to capture sincere looks and authentic gestures that communicate credibility and personality. Before the session I hold a pre-shoot meeting to understand your objectives and create a personalized moodboard. Together we decide on style, colors, location (studio or outdoor in Crevillente) and the type of image that best fits your personal brand or company identity. This preparatory work ensures each session is a comfortable, efficient experience and that the final photographs perform in the professional contexts you need. During the shoot I focus on creating a relaxed and friendly atmosphere. Many people feel nervous in front of the camera; my method is conversational and practical so you feel at ease and can show your best version. I offer guidance on posing, wardrobe and expression designed to reinforce the message you want to communicate—professionalism, approachability, leadership or creativity—according to your goals. As a publicist, I understand the importance of visual coherence: the professional photo should integrate seamlessly with your brand strategy. I deliver images edited with a natural treatment, correcting light and color while respecting authentic features. I can also adapt photos to specific formats (LinkedIn profile, web header, CV) so you don’t have to worry about technical adjustments. I work locally in Crevillente and with clients across the province who value a professional, personable and creative service. If you’re looking for a corporate headshot that genuinely communicates who you are and helps you stand out, I invite you to book a no-obligation meeting. Together we’ll design a session that is, more than a photo, an experience to build your professional presence.