LorenFotografía

I’m Loren, the photographer behind LorenFotografía, and my specialty is professional portrait photography: from LinkedIn and CV photos to corporate imagery for businesses and personal brands. I work in Villanueva de la Cañada and the surrounding area, always aiming for each photograph to tell the truth about the person in front of my lens—without artifice and with naturalness. Why choose me for your professional photo? Because I start from the belief that a great image is not just technical: it’s truth, care, and communication. I focus on capturing authentic personality—the qualities that make you unique—and translate that into clear, approachable portraits with style. Whether you need a photo for your website, professional profile or internal communication, I deliver images that build trust and connect with the viewer. My approach and style are natural, direct and human. I don’t chase rigid poses or forced expressions. Before I press the shutter, I want to get to know you: what you do, what you want to communicate, and how you feel most comfortable. I often suggest settings where the person can express themselves calmly—at home, outdoors, or in your company’s workspace—so the images align with your identity and professional activity. How I work with you: the session begins with a simple conversation to align your objectives (LinkedIn, website, press release, company profile). During the shoot I keep a friendly, relaxed atmosphere; I like to create a setting where people feel at ease, because the best photographs come when you forget the camera. Afterwards, I select and edit the images with a clean, timeless aesthetic that enhances your professional message. Added value: beyond technical skill and an aesthetic eye, I bring intuition and sensitivity towards people. I’ve worked with entrepreneurs, small businesses and large companies, and I adapt each session to the tone you need—more formal or more fresh—without losing naturalness. My aim is that when you see your photos you feel represented and can use them confidently across any professional channel. If you want to refresh your professional image with portraits that convey authenticity and professionalism, at LorenFotografía in Villanueva de la Cañada I’ll guide you through the whole process so the result is comfortable, honest and effective.