Positivecolor - Josep Maria Arroyo

If you’re looking for a professional portrait that communicates who you are, at Positivecolor — Jo (Josep Maria Arroyo) — you’ll find a portrait photographer based in La Sagrera, Barcelona. From the first contact I prioritize warmth and closeness: I believe a good photo comes from a relaxed conversation and from creating a space where you feel comfortable and authentic. My aim is for your image to project confidence and your own style, whether for professional profiles, corporate photography, or CV/LinkedIn photos. My approach focuses on naturalness and on seeking the essence. With more than two decades of creative work (Positivecolor was established in 1997), I have developed a way of working that blends documentary sensitivity with classic portrait techniques to produce clean, expressive images that are useful in a professional context. I don’t aim for forced poses: I guide with simple directions and talk during the session to capture real gestures and looks that convey personality. How I work: before the session we discuss your objectives (intended use of the image, corporate tone, professional sector). I prepare the shoot with your image in mind: backgrounds, lighting and gentle direction that favour a professional presentation without losing spontaneity. In La Sagrera I have resources for in-person sessions and solutions tailored to small companies that need consistent corporate portraits aligned with their identity. In addition to individual sessions, I offer hands-on training through my Creafotoart workshops, where I share tools to understand the camera and improve your presence in front of the lens. If you want to better understand how to visually communicate your personal brand, these workshops are a perfect complement. Why choose Positivecolor? Because I combine technical experience, creative sensitivity and humane treatment. My work is not just taking a photo — it’s helping you tell a clear, professional visual story. If you need a LinkedIn photo, a portrait for your CV or corporate images for your company, let’s talk and design a session that reflects exactly what you want to convey.