Joaquín Ponce de León

I am Joaquín Ponce de León, a professional photographer based in Santa Cruz de Tenerife. My specialty for this service is professional portrait photography: I work with executives, professionals and teams to build a coherent and effective visual identity that performs on LinkedIn, CVs and corporate materials. Why choose me for your professional portrait? Because I understand photography as a communication tool. After training at the Escuela de Artes Aplicadas in Seville and years working in advertising and fashion, I developed an approach focused on both aesthetics and message. My goal is not only to achieve a good photo, but to create an image that conveys your professional identity with naturalness and precision. My approach: light, attitude and clarity. “I’m always chasing the light” — that maxim guides the way I work. I seek carefully controlled lighting that flatters features and expression, avoiding forced poses and prioritizing naturalness. The result is portraits that convey confidence, approachability and professionalism, adapted to the tone of your sector —more reserved for corporate environments or more open and personable for creative profiles. How I work with you: we start with a short conversation to understand what you want to communicate and how the images will be used (LinkedIn, corporate website, annual report, etc.). I prepare the session considering wardrobe, background and appropriate lighting; during the shoot I guide you with clear, simple directions so you feel comfortable and authentic in front of the camera. I deliver professionally retouched images, ready for digital or print use. Added value: my experience in commercial photography and image direction allows me to provide visual solutions designed for the final result, not just for the photo itself. I work professionally, respect agreed deadlines and prioritize clear communication from the first contact. If you are looking for a professional portrait in Santa Cruz de Tenerife that reflects who you are and enhances your professional presence, I offer a tailored session with an honest style and carefully considered lighting. Let’s talk about the image you want to project and make it work.