Sergio López Estudio de Fotografía

I’m Sergio López and my work in professional portraiture stems from a conviction to capture each person’s truth: their expression, gaze and attitude. Trained in photography and with years of experience using a documentary eye, I specialize in portrait and corporate photography at my studio in Avilés. My goal is to help you convey professionalism and approachability in a single image. Why entrust me with your professional portrait? Because I understand photography as a form of communication: a LinkedIn photo or a picture for your CV should not only be well lit — it must tell who you are and what you represent. My work blends technical skill (studio setup, lighting and composition) with subtle, friendly direction so that even people who feel uneasy in front of the camera feel comfortable and authentic. How I work: we begin with a preliminary conversation to understand your objective — professional profile, corporate website, actor, model or corporate communication — and I tailor the session to the tone you need. In my Avilés studio I create a relaxed atmosphere, guide you with clear, natural cues, and look for that honest moment that truly works. If you wish, we can also coordinate wardrobe and styling so the final image reflects your personal brand or your company’s identity. My approach is strongly influenced by my background as a photojournalist: I prioritize spontaneity and naturalness and avoid forced poses. At the same time I offer practical solutions: a private web gallery to select images, optimized digital delivery, and the option to produce prints or mounted pieces for offices or presentations. I work with individuals and professionals, as well as companies that need team corporate photos or portraits for internal and external communication. My intention is always the same: to return a powerful, honest image that speaks for you. If you’re looking for a professional portrait in Avilés that conveys authenticity and strengthens your professional presence, let’s talk. I enjoy learning about personal and business projects and turning that trust into a photograph that really works.